FACEBOOK IS THE GOVERNMENT

I get the message in the image to the left from Facebook to change my name because it doesn't appear authenticate.  Facebook is worried that people that know me will not be able to find me.  Isn't that nice of them? I could quote all reasons this is not logical but I will not.  I am locked out until I provide one of the items listed in this image. Haven't we been lectured about identity theft and being careful about such documents?  But I am supposed to trust a company that never answers emails must less let you talk to a live person.

Of course I do not need to worry because Facebook gave me this reassurance. I can totally trust them to do just that.  Right?  I trust it as much as I would trust such a statement from a government agency. Not!!!

WHAT PINTEREST PRO CAN TEACH US ABOUT STATS

You see this graph and your immediate reaction is but I thought......Pinterest Pro said.....Did she lie to us?.........The graph clearly shows Facebook is a clear winner when it comes to the social media traffic referrals.  No doubt about it.  Also you can see that Pinterest flatlined in June/July.  The question is what caused that?  What changes were taking place in Pinterest?  What changes were taking place in Facebook?  As an economists I know that you have to look at underlying conditions also.  Do your research.  Stats can be misleading.  

 The good news is that Pinterest is hanging in there.  Look at the table above.  The other social medias are not hanging in there. Twitter saw a drastic decline. The only other social media worth mentioning is Google+ because it did have a significance increase.

Now look at this graph.  This shows Orders received after the traffic was driven to the website.  You can see that Pinterest outsells Google and Amazon.  Pinterest also doubles Facebook sales. The Pinterest dollar amount has increased in recent months.  As the saying goes, "People go to Pinterest to see what they want to buy."  Don't let fear hold you back from learning about this social media.  

Top 10 Benefits of Social Media

Ten benefits of social media are presented in this video.  I borrowed the list from Complete Developer's eNewsletter because I have a lot of respect for the company. . The eNewsletter gives more information about each one.

Click Here for Video

 If you would like to read the article go to  www.completedeveloper.com. 

Many small business owners will look at this and think social media is the end all, cure all.  What the small business owner doesn't realize is how much time it takes to develop that following, resulting in unreal expectations.  As a small business owner please remember the following about social media: 

• Pin, post, upload, etc. consistently 
• Cross promotion between the social medias is vital
• Having an email list to make clients aware  is golden
• Takes a lot of time and effort to search for your target market 
• Give the social media time to develop 
• Think long term

If you remember this points and are diligent, social media can be an awesome asset to your marketing plan.