Top 10 Benefits of Social Media

Ten benefits of social media are presented in this video.  I borrowed the list from Complete Developer's eNewsletter because I have a lot of respect for the company. . The eNewsletter gives more information about each one.

Click Here for Video

 If you would like to read the article go to  www.completedeveloper.com. 

Many small business owners will look at this and think social media is the end all, cure all.  What the small business owner doesn't realize is how much time it takes to develop that following, resulting in unreal expectations.  As a small business owner please remember the following about social media: 

• Pin, post, upload, etc. consistently 
• Cross promotion between the social medias is vital
• Having an email list to make clients aware  is golden
• Takes a lot of time and effort to search for your target market 
• Give the social media time to develop 
• Think long term

If you remember this points and are diligent, social media can be an awesome asset to your marketing plan. 

How Do You Choose Names for Your Pinterest Boards?

One of the Top 3 questions I get asked is "How Do I Choose Names for My Pinterest Boards?"  Peers seem to be more concerned about the name of their boards than the description of their pins.  Below is a short video giving hints for naming your boards.  Shadow, the Pinterest Tipster, sends the message "Enjoy and take notes." 

Pinterest and SEO

Hear a lot of talk about SEO and wonder how to improve it for your business.  One sure way is with Pinterest.  Watch the video and get some helpful hints about what to do.  How many of these tactics do you use now?

Keep it Pinteresting!!

Everything You Know About Pinterest Is Wrong

MORE NEWS FROM SHADOW THE TIPSTER

"Pinterest is just a bunch of women" - 60% of consumer purchases are made by females; single females are the top real estate buyers

"Pinterest is just a bunch of info about crafts, weddings" - architecture, travel, real estate are all on Pinterest

"Pinterest is just a blue collar platform" - Doctors, lawyers, government contractors, bankers (white collar industries) are on Pinterest

Since I specialize in Pinterest, I hear these statements often.  I just laugh because I know Pinterest is growing everyday.  I read.  Novel idea, right?  When I saw the charts in the picture below in an article, I couldn't resist making a few points.  Enjoy.

Improve SEO Using Pinterest

Pinterest Pro Anna Seminar

Many small business owners struggle with SEO ranking and trying to get ahead of the big companies.  One of Pinterest assets is that SEO loves Pinterest because it groups items for them.  Want to learn more?  Click on the link below and read the Press Release.



Pinterestingly Positioned Professor

WHY PINTEREST MAKES GOOD BUSINESS SENSE

Boy, oh, boy, those girls are looking hot!!!

Hi, there,

Yes, it is me, Shadow, the Pinterest Tipster.  Sorry about my tongue sticking out but boy, oh, boy, those girls in that video were looking lip smacking good.   Take a look for yourself. 

When I heard Anna talking to a client about Pinterest teaming with Style TV to present fashions pinned on Pinterest, I knew Pinterest was run by smart folks.  I snuck and look up more information on Anna's computer while she was gone.  (Don't tell Anna.  She doesn't  know that I can read).Not only are they doing this in the United States but they are also doing this in Europe.  I am beginning to understand why Anna likes Pinterest and wanted to help business owners learn how to use it.  Pinterest is growing by leaps and bounds and  they are also listening to their clients.  What I don't understand is why small business owners don't get in on the action now.  Makes so much sense.  Tsk. Tsk.  Guess they don't know all that I know because I listen to Anna. 

PINTEREST FREE MONEY

Hello, it's is me, Shadow.  You know the Pinterest Pro Tipster.  Anna kept me up late discussing this video and how it relates to Pinterest.  

Have you every done this to a marketer?  You see them handing out free samples and you just walk by and ignore.  I know Anna is good at doing this in the airport.  The marketers are not handing out dollars but a free T-shirt, free bag, etc. Anna walks by and she says to me, "Don't make look at them, don't stop to sniff, we won't be bothered by them." 

Anna  saw this video on Hubspot's blog and made me watch it.  I was amazed at how many people did not even look at the guy.  Why did they not grab the dollar?  I would have at least sniffed it.   Hubspot pointed out the young man had a clipboard in his hand.  People thought they would have to filled out a form or sign up for something.  Most people did not want to take the time to find out why he was giving away the dollar. 

I can relate to this.  Anna blocks pop up ads, doesn't  answer the phone when she don't know who is calling (I howl at the phone), she takes a flyer and put it in the garbage immediately.  Now, she will keep a little plastic bag because I may need to do my business, if you know what I mean.   I don't want to be bothered by these strangers and Anna doesn't care about  their "Free Offers."  Because I know this, I have been telling Anna  that she has to think about how she is going to make her social media stand out in the crowd and be pinteresting enough for people to stop, look, or listen.  Now me, I just look cute and folks stop to pet me on the head.  I don't have to worry about getting people's attention.

I realize that Anna has to work hard to earn people's trust if she wants to be successful using Pinterest to promote businesses.  She has to constantly tweak her pins to make them relevant to my audience.  By doing this, consumers will begin to trust her and feel as though they know her.   (These reminders usually earn me a treat or two)  These consumers will be comfortable using Anna's information to make a decision where their personal information and money is involved.  

 Consumers are getting really good at avoiding being interrupted by marketing.  That is one of the points that Anna makes about Pinterest  doing a better job of getting consumers attention to purchase than Facebook.  Pinterest doesn't have the ads and promotions interrupting their feeds.  A person can browse and look at Anna's pins without the hassle of these "pop-ups."  I hope Pinterest remains this way and so does Anna.  I do not want folks to become "Pinterest Free."  Also, the next time you someone handing out dollars - take one. Don't just yawn and move on like me.