Ten benefits of social media are presented in this video. I borrowed the list from Complete Developer's eNewsletter because I have a lot of respect for the company. . The eNewsletter gives more information about each one.
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Many small business owners will look at this and think social media is the end all, cure all. What the small business owner doesn't realize is how much time it takes to develop that following, resulting in unreal expectations. As a small business owner please remember the following about social media:
- Pin, post, upload, etc. consistently
- Cross promotion between the social medias is vital
- Having an email list to make clients aware is golden
- Takes a lot of time and effort to search for your target market
- Give the social media time to develop
- Think long term
If you remember this points and are diligent, social media can be an awesome asset to your marketing plan.