Monday, July 29, 2013

PINTEREST FREE MONEY



Hello, it's is me, Shadow.  You know the Pinterest Pro Tipster.  Anna kept me up late discussing this video and how it relates to Pinterest.  
Have you every done this to a marketer?  You see them handing out free samples and you just walk by and ignore.  I know Anna is good at doing this in the airport.  The marketers are not handing out dollars but a free T-shirt, free bag, etc. Anna walks by and she says to me, "Don't make look at them, don't stop to sniff, we won't be bothered by them." 
Anna  saw this video on Hubspot's blog and made me watch it.  I was amazed at how many people did not even look at the guy.  Why did they not grab the dollar?  I would have at least sniffed it.   Hubspot pointed out the young man had a clipboard in his hand.  People thought they would have to filled out a form or sign up for something.  Most people did not want to take the time to find out why he was giving away the dollar. 
I can relate to this.  Anna blocks pop up ads, doesn't  answer the phone when she don't know who is calling (I howl at the phone), she takes a flyer and put it in the garbage immediately.  Now, she will keep a little plastic bag because I may need to do my business, if you know what I mean.   I don't want to be bothered by these strangers and Anna doesn't care about  their "Free Offers."  Because I know this, I have been telling Anna  that she has to think about how she is going to make her social media stand out in the crowd and be pinteresting enough for people to stop, look, or listen.  Now me, I just look cute and folks stop to pet me on the head.  I don't have to worry about getting people's attention.
I realize that Anna has to work hard to earn people's trust if she wants to be successful using Pinterest to promote businesses.  She has to constantly tweak her pins to make them relevant to my audience.  By doing this, consumers will begin to trust her and feel as though they know her.   (These reminders usually earn me a treat or two)  These consumers will be comfortable using Anna's information to make a decision where their personal information and money is involved.  
 Consumers are getting really good at avoiding being interrupted by marketing.  That is one of the points that Anna makes about Pinterest  doing a better job of getting consumers attention to purchase than Facebook.  Pinterest doesn't have the ads and promotions interrupting their feeds.  A person can browse and look at Anna's pins without the hassle of these "pop-ups."  I hope Pinterest remains this way and so does Anna.  I do not want folks to become "Pinterest Free."  Also, the next time you someone handing out dollars - take one. Don't just yawn and move on like me. 



Sunday, July 7, 2013

Pinteresting Attitudes About Pinterest



As I was having breakfast at my favorite restaurant, one of the workers heard me talking about my recent trip to Alaska.  The worker said, "You went at a good time.  When we went it was all rainy and cold.  We were miserable."  I thought, "You were in Alaska.  What did you expect?"  It was rainy and cold while I was in Alaska last week some of the days but I wasn't miserable.  I was excited to be there and knew that more whales may be out because it was raining.  I put on my rain gear and headed out for more fun and adventure.

As I set there finishing my breakfast, I thought, "Life really is all about attitude."  With the cold and rainy weather, I could have chose to be miserable - instead I chose to embrace the weather and enjoy it.  The same for social media.  When I mention using Pinterest to drive traffic to your website, I get amazing reactions - it is too difficult, I ask friends and they said Facebook is better, more people are on Facebook, Pinterest is for women to find recipes and crafts or plan weddings.  At the same time, many of these people are miserable because their business is not improving and sales have dropped out.  They sit on the balcony and complain about the "rain" instead of figuring out how to put their "rain boots" on and play in the rain.

Pinterest would be a way to put on those "rain boots" and head out for more fun and adventure.  Instead of sitting there without doing adequate research, look at the facts.  What are the numbers?  If you look at my website, you will see that one of the  "interesting facts" is that Pinterest out-sales Amazon.  81% of online consumers trust information, advice, and recommendations coming from Pinterest.  Pinterest offers your business a new way to connect with existing customers and potential shoppers who are just waiting for a brand like yours. 

Instead of sitting on the balcony and being miserable, choose to put on your "rain boots" and look at an opportunity to explore new territory in social media and see the wonder of Pinterest.  You will have a "whale of a good time." 

"A WHALE OF A TIME"

WHALES

Click and Watch Whales