Hello, it's is me, Shadow. You know the Pinterest Pro Tipster. Anna kept me up late discussing this video and how it relates to Pinterest.
Have you every done this to a marketer? You see them handing out free samples and you just walk by and ignore. I know Anna is good at doing this in the airport. The marketers are not handing out dollars but a free T-shirt, free bag, etc. Anna walks by and she says to me, "Don't make look at them, don't stop to sniff, we won't be bothered by them."
Anna saw this video on Hubspot's blog and made me watch it. I was amazed at how many people did not even look at the guy. Why did they not grab the dollar? I would have at least sniffed it. Hubspot pointed out the young man had a clipboard in his hand. People thought they would have to filled out a form or sign up for something. Most people did not want to take the time to find out why he was giving away the dollar.
I can relate to this. Anna blocks pop up ads, doesn't answer the phone when she don't know who is calling (I howl at the phone), she takes a flyer and put it in the garbage immediately. Now, she will keep a little plastic bag because I may need to do my business, if you know what I mean. I don't want to be bothered by these strangers and Anna doesn't care about their "Free Offers." Because I know this, I have been telling Anna that she has to think about how she is going to make her social media stand out in the crowd and be pinteresting enough for people to stop, look, or listen. Now me, I just look cute and folks stop to pet me on the head. I don't have to worry about getting people's attention.
I realize that Anna has to work hard to earn people's trust if she wants to be successful using Pinterest to promote businesses. She has to constantly tweak her pins to make them relevant to my audience. By doing this, consumers will begin to trust her and feel as though they know her. (These reminders usually earn me a treat or two) These consumers will be comfortable using Anna's information to make a decision where their personal information and money is involved.
Consumers are getting really good at avoiding being interrupted by marketing. That is one of the points that Anna makes about Pinterest doing a better job of getting consumers attention to purchase than Facebook. Pinterest doesn't have the ads and promotions interrupting their feeds. A person can browse and look at Anna's pins without the hassle of these "pop-ups." I hope Pinterest remains this way and so does Anna. I do not want folks to become "Pinterest Free." Also, the next time you someone handing out dollars - take one. Don't just yawn and move on like me.