How Keywords Help Businesses Find Your Pinterest Account

Whew!!!  Glad I am finished with that one.

How to Use Keyword Tools to Brainstorm Pinterest Board Topics [Quick Tip]

You have setup your account and now you are stuck trying to think of creative names of your boards.  You don’t want to get lost in the crowd and be too generic. 

All you have to do is answer the questions your audience is asking.  And how can you do it?  One way is through keyword research!  You can do this with any keyword research tool – I use Google’s AdWords Keyword Tool.  I will show you how to do it Google's AdWords Keyword Tool.

1) Go to the Google AdWords Keyword Tool

Start by going to this domain: https://adwords.google.com/o/KeywordTool. Once you're inside the tool, you will see this screen: (If it does not go to the tools and analysis tab and click on Keyword Tool)

Enter your domain name, words related to your product, one word, etc. to see which keywords you might want to target.

 2) Identify Strategic Keywords

You'll now see a list of keywords.  You want keywords with high search volume and low competition.  This means there are many people doing a Google search for this term but not many websites include them.  You'll be able to sort by these factors by clicking on the words, sorting the numbers by highest or lowest.  Here is the one for Pinterest.  (Make sure you are on the tab – Keyword ideas)

Once you've sorted the way you like, look for long-tail keywords -- keyword phrases that are typically three words or more.  Long-tail keywords are excellent for board content, description content, anything you write on the Internet related to your company.  These are usually problem-oriented phrases that people need solving.  Just think what that does for you when you offer the solution.  Print a copy of these and refer to them all the time.

These are a few examples I would use:

A Pinteresting We Shall Go

Helpful Tools at the Appstore

More than Crafts on Pinterest

How to Subtly Market Your Pinterest on Twitter

How to Subtly Market Your Pinterest in Your Blog Content

Pinterest Tips for Those Who Use iPhone 4s or iPhone 5s

3) Vary Searches to Identify More Keywords

If you the first batch of keyword phrases doesn’t stir your creativity, then you can refine your search to get more suggestions around a keyword phrase. For instance, I may have thought my first group was  just too generic. If that is true, click on the phrase and this pop-up will appear:

Select "Show more like this," and you'll be taken to a screen with keywords that are similar in nature, but not exact, to the original phrase.  This may or may not give you some better long-tail phrases.

In my example, I come up with many of the same topics.  I could perhaps try a different longtail phrase or stick with what I have.   If you ever want to topic brainstorm around a more specific topic, you can always simply input that topic or keyword phrase in the "Word or phrase" box to get ideas for words to use.