LATEST PINTEREST UPDATE
Latest news on Pinterest
Changes and Strategy:
October 9, 2013,
Pinterest began testing promoted pins. Promoted
pins are paid placements from select retailers and businesses that appear
within Pinterest’s search results and feeds.
These pins work just like regular pins but at the bottom of the pin they
will have a special “promoted” label along with a link to learn more about what
that means. Pinterest is just testing
these out right now. Below is an example
of what the “promoted pins” look like.
In the screen shot
above, you can see the “promoted pin” label circled in red. In the bottom right corner of a pin you will
notice a small “i” logo. Clicking on
this logo will bring up the circled box the arrow is pointing to on the
right. This box gives you information
about why it is posted and a link to learn more about the pin.
Rolling out the “promoted pins” is another step in the steadily
adding different enhancements to its enhancements to its service over the past
several months for businesses and developers.
Pinterest said there is a chance you will not see them for
yourself because right now they are only rolling these out to a subset of
Pinterest users at first. Pinterest
promises that the promoted pins will be:
Ø
Tasteful. No flashy banners or pop-up ads.
Ø
Transparent. You will know if someone paid for what you see, or where you see
it.
Ø
Relevant. These pins should be about things you’re actually interested in,
like a delicious recipe, or a jacket that’s your style.
Ø Improved based on your
feedback. Let them know what you think because they are
working to make things better.
How To:
Since these “promoted pins” are still in the testing stages, how
to get paid ads is not yet known. To
date, no one is paying for the “promoted pins.”
Pinterest is testing to see how things go and what Pinterest users
think. The company has not disclosed
which advertisers are testing the Promotional Pins. However, the pins look and act like they
would if they had been paid ads. This
allows Pinterest time to refine and further test the experience.
As more information is released, I will keep you updated about
the “promoted pins.”
