How Do You Create Promoted Pins?

After you get approved for promoted pins, you can go to the site.  I have a screenshot to the left.  You can see that Pinterest suggests pins for you to promote.  If you do not see the one you want to promote, you can search for the pin with the search box to the right.  




Step 2 is creating your promotion.  I have a screen shot of the options to the right.  This is

especially useful for businesses that are local businesses.  You narrow the audience to your location.  Other choices include gender, language, and types of devices.  You are instructed to select keywords.  As you can see in the quote below, you need to select at least 15 keywords.  The quote below is from an email I received after getting my first promoted pin approved. I was experimenting so I would know how they worked.  
The thing I like about Pinterest is they give you feedback and suggestions about how to improve your pins in order for them to be approved and get more responses.  

"It looks like you're only spending $0.00 out of your $20.00 daily budget. To make the most out of your Pinterest tips campaign budget, try these tips:

Fine-tune your terms: Make sure you’ve got at least 15 terms for each Promoted Pin so your ad gets in front of the right people.
Add more Pins to your campaign: By increasing the number of Pins you have, you can see which types of Pins are resonating with your audience.
Increase your bid: Bump up your max bid to win more auctions against others who are targeting the same terms."